Core Insights - The global and Chinese handheld smart imaging device market is expected to undergo significant changes by 2025, with Yingshi Innovation (Insta360) maintaining a leading position in the panoramic camera sector, holding over 85% of the global market share in the first three quarters of 2025 [1][5]. Market Positioning - Yingshi Innovation has achieved a global market share of 75% and over 60% in the domestic market as of Q3 2023, solidifying its leading position [1][5]. - DJI entered the panoramic camera market in July 2023 and quickly captured approximately 17.1% of the global market share and 37.1% of the domestic market through aggressive pricing strategies [1][5]. Competitive Landscape - The competitive landscape in the action camera segment is intensifying, with Yingshi holding a global share of 38.6% and DJI at 34.6% as of Q3 2023, while GoPro's share has decreased to 15.7% [5][11]. - Yingshi's revenue for Q3 2023 grew by 92.64% year-on-year, with a cumulative revenue of 6.611 billion yuan for the first three quarters, reflecting a year-on-year growth of 67.18% [11]. Market Growth Potential - The global handheld smart imaging device market is projected to reach a size of 79.93 billion yuan by 2030, with a compound annual growth rate (CAGR) of 15.9% from 2020 to 2030 [11][12]. - The entry of new players like DJI is expected to stimulate market expansion, as evidenced by significant increases in app downloads and active user numbers for both Yingshi and DJI in major global markets [11][12]. Strategic Advantages - Yingshi has built a strong competitive moat through six generations of product iterations, focusing on panoramic stitching algorithms, software ecosystems, and user communities, making it difficult for new entrants to disrupt its leading position [12].
影石创新全景相机2025年全球市占率超85%，连续8年全球第一