2114亿市场，跑步机也有世锦赛了

Core Insights - The global treadmill market is set to reach 211.4 billion yuan by 2024, with China's virtual reality treadmill market projected to hit 57.46 billion yuan, indicating a robust growth trajectory in the sector [2][13]. Market Overview - The first-ever Treadmill World Championship, RUN X, will commence in 2026, aiming to create a global virtual competition platform for runners [4][6]. - The event will feature a 5-kilometer race and will allow participants to compete against both amateur and professional athletes through real-time online leaderboards [4][6]. Technological Integration - The competition will utilize Technogym's digital ecosystem for performance verification, ensuring accurate results and rankings [6][16]. - The integration of virtual reality technology is transforming traditional fitness equipment into smart, networked systems, enhancing user experience [10][12]. Growth Potential - The virtual reality treadmill market is expected to grow at a compound annual growth rate (CAGR) of 29.02%, reaching approximately 975.2 billion yuan by 2030 [13]. - The rise of virtual sports events is anticipated to drive significant upgrades in the fitness equipment market, shifting from hardware sales to content and data services [10][12]. Competitive Landscape - Major players in the fitness equipment market are focusing on software ecosystems and digital services to create competitive advantages, as hardware features become increasingly standardized [18]. - The Treadmill World Championship is seen as a starting point for the digital transformation of athletics, connecting everyday training with elite competition [21]. Consumer Engagement - The low entry barrier of treadmill competitions is expected to attract a large number of participants, reflecting the growing interest in indoor competitive formats [16]. - The event's hybrid format of virtual preliminaries and in-person finals maximizes participation while maintaining the excitement of elite competition [14].