Snail(US:SNAL) Globenewswire·2025-10-31 12:30Core Insights - Snail, Inc. is enhancing its presence in the short drama sector through its Vertical Entertainment division, Interactive Films, which has submitted the short drama "Hollywood Heartthrob" to the International Short Drama Awards, following the success of "Red Talons" [1][4] - The short drama market has grown significantly, surpassing $8 billion globally, with the U.S. emerging as a key market, accounting for 49% of global revenue in Q1 2025 despite only 8% of downloads [3] Group 1: Company Developments - Interactive Films has developed a mobile-first approach with its Salty TV platform, focusing on storytelling and a paid-access model, having released 67 short film dramas [2] - The submission of "Hollywood Heartthrob" aims to position Salty TV as a leading platform in the U.S. for short-form drama, bridging international content with domestic demand [4] Group 2: Industry Trends - The short drama sector has transitioned from experimental to commercially viable, with the U.S. market showing significant potential for growth, indicated by the disparity between downloads and spending [3] - Salty TV's participation in industry awards is intended to validate its creative quality and foster partnerships that enhance the global reach of premium short-form content [4]