2 1 Shi Ji Jing Ji Bao Dao·2025-10-31 12:19Core Insights - The article discusses the evolving retail landscape in China, particularly focusing on the rise of instant retail and the strategies brands are adopting to capture new growth opportunities during major shopping events like Double Eleven [2][3][4]. Group 1: Retail Trends - The retail industry has been undergoing significant changes since 2025, with traditional retail brands enhancing their online presence due to high operational costs [2][4]. - Instant retail is emerging as a new model for e-commerce brands, aiming to create new sales channels [2][3]. - The Double Eleven shopping festival is becoming a battleground for instant retail, providing brands with a platform to find new growth [3][4]. Group 2: Meituan's Strategy - Meituan announced the launch of "Brand Official Flagship Lightning Warehouses" during Double Eleven, allowing hundreds of new brands to participate in the event with 24-hour operations and 30-minute delivery [2][5]. - The "Brand Official Flagship Lightning Warehouse" model is designed to help brands quickly enter the instant retail market with lower costs by providing necessary infrastructure [5][6]. - Meituan's initiative has attracted numerous brands, including major names like Sony, JBL, and L'Oreal, to set up official flagship stores in various cities [4][6][12]. Group 3: Consumer Behavior - Consumer expectations are shifting towards instant delivery, particularly among younger generations who prefer immediate access to products [9]. - The overall retail market is experiencing slower growth, with retail sales in the first nine months of 2025 increasing by only 4.5% compared to previous years [9]. - Brands are facing rising costs in online channels and are seeking new, cost-effective retail avenues to maintain growth and customer loyalty [9][12]. Group 4: Industry Outlook - The growth of instant retail is seen as a critical area for brands to innovate their operational strategies and adapt to changing consumer demands [9][12]. - The "Brand Official Flagship Lightning Warehouse" is viewed as a key development in the retail landscape, enabling brands to enhance their presence in instant retail [12].