Core Insights - The company, Tanmujiang, has announced the establishment of its first flagship store in Beijing's Sanlitun 3.3 building, set to open in early 2026, marking a significant step in its brand enhancement strategy [1][2] - The flagship store's design incorporates Song Dynasty aesthetics, emphasizing a harmonious relationship between people and nature, and aims to create an immersive space that blends art, woodcraft, and cultural narratives [2] Group 1 - The flagship store is located in a prime area of Beijing, adjacent to the Taikoo Li shopping district, which is one of the city's most influential commercial landmarks [1] - The project has entered the design and construction phase, with the outer enclosure already established [1] - The establishment of the flagship store is part of the company's ongoing brand renewal efforts, which include evolving the brand logo and store concepts [1] Group 2 - The design of the flagship store is led by renowned designer Jia Wei, focusing on the core concept of "Art + Wood + Culture" [2] - The store will cover approximately 300 square meters, serving not only as a product display area but also as a venue for artistic and cultural storytelling [2] - This initiative represents a shift from solely product sales to a broader focus on cultural dissemination and brand value output, enhancing consumer emotional engagement [2]
谭木匠(00837)品牌提升战略落地北京 从单一产品销售向文化传播与品牌价值综合输出转型