Tim Cook Reveals Apple's Ad Business Quietly Set A Record — While Everyone Looked At iPhones

While analysts peppered Tim Cook with questions about the iPhone 17's flying design and China's demand revival on Thursday, one of Apple Inc's (NASDAQ:AAPL) biggest wins this quarter slipped almost unnoticed: advertising.Track AAPL stock here.In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter." When pressed if both Apple's internal and licensing ads individual ...