QIANHE(SH:603027) Zheng Quan Ri Bao Wang·2025-10-31 12:37Core Viewpoint - In 2025, the Chinese food industry is undergoing a transformation centered around "clean labels" and the reduction of food additives, driven by new food safety standards and a dual reduction initiative in salt and sugar [1][2]. Industry Developments - The National Market Supervision Administration has introduced multiple policies to guide the seasoning industry towards reducing food additives and promoting the use of natural ingredients, ensuring higher food safety standards [2]. - Qianhe Flavor Industry has become the first company in the Chinese seasoning industry to receive a clean label product level 0 certification, marking a significant milestone in the industry [2][3]. Company Initiatives - Qianhe Flavor Industry has registered "0" as a trademark to signify its zero-additive product line, enhancing consumer recognition of the "zero additives" concept [2]. - The company has upgraded its product packaging to display ingredient lists prominently, addressing consumer concerns about ingredient transparency [2][3]. Market Trends - The demand for clean-label products is increasing, with a report indicating that clean-label soy sauce will become the preferred choice for Chinese households, potentially capturing 63.9% of the premium soy sauce market by 2028 [3]. - The new national standard for soy sauce, effective December 1, 2026, emphasizes quality over mere compliance with additive regulations, pushing the industry towards prioritizing product quality [3]. Financial Performance - Qianhe Flavor Industry reported a revenue of 1.986 billion yuan and a net profit of 259 million yuan for the first three quarters of 2025 [5]. - The company has seen a 3.69% year-on-year increase in offline channel revenue in Q3, with a significant increase in the number of distributors [6]. Market Response - Following the announcement of the clean label certification, Qianhe Flavor Industry's stock price rose by 5.82%, closing at 9.27 yuan per share [6]. - Analysts have expressed positive outlooks on the company's performance, anticipating a recovery in revenue as brand strength and channel capabilities improve [6].