31省份消费三季报：西部发力，服务、乡村消费“上分”

Core Insights - The growth of service consumption outpaces that of goods consumption, and rural consumption growth exceeds urban consumption, indicating an important signal for the optimization of China's consumption structure [1][12][18] Economic Contribution - In the first three quarters, final consumption expenditure contributed 53.5% to economic growth, an increase of 9 percentage points compared to the previous year [1] - The total retail sales of consumer goods reached 36,587.7 billion yuan, with a year-on-year growth of 4.5% [1] Provincial Performance - Fourteen provinces outperformed the national average in retail sales growth, with five provinces exceeding 6%: Hainan, Inner Mongolia, Shanxi, Henan, and Shaanxi [1][5] - The top ten provinces by retail sales in the first three quarters were Jiangsu, Guangdong, Shandong, Zhejiang, Sichuan, Henan, Hubei, Fujian, Anhui, and Hunan [3][8] Consumption Structure Changes - The consumption structure is shifting, with significant growth in spending on daily necessities, education, culture, and entertainment services [3][12] - The rural areas are showing strong consumption potential, with rural consumption growth driven by the replacement of large goods and upgrades in daily consumption [17][18] Policy and Future Outlook - The "14th Five-Year Plan" emphasizes boosting consumption and implementing special actions to stimulate consumption [3][17] - The expansion of quality consumer goods and services supply is highlighted, with a focus on enhancing service consumption [17][19] Digital and Service Consumption Trends - Digital consumption is on the rise, with significant growth in online retail sales in various provinces [10][12] - Service consumption, particularly in tourism and cultural sectors, is a key driver of growth, with notable increases in visitor numbers and revenue in several provinces [15][16]