青州：“双十一”临近 加强监管 护航“放心消费”

Core Points - The upcoming "Double Eleven" shopping festival has prompted e-commerce platforms and offline merchants to initiate promotional activities, leading to a special inspection action by market regulatory authorities to ensure a safe and trustworthy consumer environment [1][3] - The inspection will cover both online and offline advertising practices, with a focus on compliance with advertising regulations, price labeling, and the definition of "original price" during promotional events [3][4] Group 1: Regulatory Actions - The market regulatory bureau has launched a special inspection to monitor advertising and pricing behaviors of online and offline merchants during the "Double Eleven" shopping festival [1] - Specific guidelines have been issued for marketing videos, requiring clear labeling of advertisements and prohibiting false discounts and inappropriate marketing practices [1][3] - The inspection will utilize an integrated "online + offline" regulatory model to maintain a high-pressure oversight on product quality, pricing, and advertising [3] Group 2: Compliance Requirements - Advertisements must clearly indicate "advertisement" for influencer marketing and comply with strict regulations regarding health and beauty product promotions [1][3] - Price tags must be displayed prominently, as placing them in non-visible areas, such as the bottom of shoes, violates pricing laws [3] - The definition of "original price" is strictly regulated, requiring that it be based on actual transaction records within the last seven days [3][4] Group 3: Consumer Protection - The market regulatory bureau aims to create a safe and satisfactory shopping environment by intensifying oversight on product quality and advertising during the promotional periods [4] - The bureau will also address consumer disputes promptly to protect consumer rights effectively [4]