Core Insights - AI has been deeply integrated into JD's "super supply chain," enhancing both merchant competitiveness and consumer shopping experiences during the 11.11 sales event [1] - The number of intelligent agents operating within JD has surpassed 30,000, significantly streamlining workflows and improving operational efficiency [1] Marketing Innovations - The number of merchants using JD's digital human service, JoyStreamer, has exceeded 40,000, with peak broadcast hours surpassing 150,000 and GMV exceeding 80 million in a single day [2] - The introduction of tiered benefits for digital humans allows merchants to access basic versions for free and advanced versions at low costs, enhancing marketing capabilities [2] - The upgraded smart customer service, JD Xiao Zhi 5.0, has improved pre-sale conversion rates by 37% and served over 4.8 million users during peak hours [2] Service Enhancements - JD's intelligent customer service handled over 150 million user inquiries in peak hours, showcasing its capability to analyze and respond to customer needs in real-time [3] - The "Tianxiang" insight analysis system proactively coordinates resources to meet urgent customer demands, exemplified by a case where it ensured timely delivery of washing machines for a new apartment [3] - Sales of smart devices connected to JoyInside increased by 68% in a single day, indicating growing acceptance of "companion-type intelligence" in households [3] Technological Integration - JD's technological capabilities have been embedded across all aspects of the "super supply chain," enhancing business resilience and operational efficiency [4] - The focus is on sustainable and practical AI that creates real value for the industry, rather than merely pursuing rapid advancements [4]
“超级供应链”上的京东11.11 AI全面落地 3万智能体高效协同 数字人服务4万商家