BTIG’s Bullish Stance on Nike (NKE) Supported by Progress on Turnaround and Innovation Drive

Core Viewpoint - Nike Inc. is viewed positively by analysts, with BTIG initiating coverage and assigning a Buy rating along with a $100 price target, highlighting it as a "Top Pick for 2026" [1][2] Group 1: Analyst Insights - BTIG's analyst Robert Drbul is optimistic about Nike's turnaround efforts but notes that there is still significant progress needed [2] - EPS projections for Nike are set at $1.70 for FY26 and $2.75 for FY27, with a potential EPS of $3.50 in FY28 as the company aims for long-term operating margins of 12% or more [2] Group 2: Innovation and Product Development - Nike is testing 'Project Amplify', the world's first powered footwear system for running and walking, in collaboration with Dephy, which features a battery-charged motor [3] - This innovation is seen as crucial for Nike's turnaround strategy and regaining market share lost in recent years [3] Group 3: Company Overview - Nike Inc. is the largest seller of athletic footwear and apparel globally, designing, developing, and selling a wide range of athletic products [4]