正午阳光董事长侯鸿亮：长剧破局之道唯有“好故事”

Core Viewpoint - The Chinese television and film industry is facing significant challenges, with a call for a return to content quality and long-term strategies for sustainable development, as highlighted during the "2025 Hengdian Film and Television Festival" [1][3]. Industry Changes - The number of television and online drama releases has drastically decreased from 752 in 2019 to 281 in 2024, representing a decline of over 60% in five years [3]. - Television stations are experiencing reduced purchasing power, while online platforms have shifted from "IP grabbing" to "copyright control" [3]. - The industry is facing content dilution due to competition from short videos and micro-dramas, alongside creative stagnation caused by strict subject matter regulations and lengthy review processes [3]. Policy Insights - The "Broadcasting and Television 21 Measures" aims to rejuvenate the industry with four core principles: 1. Return to content with a focus on "script-centered" production, emphasizing the importance of solid storytelling [4]. 2. Rebuild the ecosystem by promoting diverse content forms, encouraging the creation of realistic and historical themes while reducing idol and crime dramas [4]. 3. Optimize governance by enhancing review transparency and adopting a "bottom line + profit-sharing" revenue model to reward quality works [4]. 4. Advocate for long-termism in production, emphasizing the need for thoroughness at every stage of creation [4]. Future Outlook - Hengdian is positioned as a historical landmark for Chinese television and a frontier for new ecological practices, with a call for industry professionals to shift focus from chasing short-term gains to cultivating quality content over the long term [4].