越南推进数字化转型

Core Insights - Digital transformation is identified as a key factor for Vietnamese enterprises to enhance competitiveness, expand markets, and integrate into the global value chain [1] - The global cross-border e-commerce market is projected to reach $791.5 billion in 2024, with an annual growth rate of 30.5% from 2024 to 2031 [1][2] Group 1: Digital Transformation and Competitiveness - The Ministry of Industry and Trade emphasizes that digital technology and e-commerce are not only trends but also new drivers for export growth, enabling direct communication with global consumers and reducing intermediary costs [1] - The "Digital Transformation - Towards Global" initiative aims to support enterprises in applying digital technologies across production, marketing, and sales, thereby enhancing the global presence of Vietnamese brands [1] Group 2: Cross-Border E-Commerce Opportunities - Vietnamese enterprises are leveraging cross-border e-commerce to access key markets such as the USA, China, EU, Japan, and South Korea, while also exploring emerging markets like ASEAN, the Middle East, Russia, and Australia [2] - Challenges faced by Vietnamese companies include insufficient digital human resources, limited e-commerce operational capabilities, intense competition, and significant legal and regulatory differences across countries [2] Group 3: Recommendations for Enterprises - It is recommended that Vietnamese enterprises select appropriate products and cross-border e-commerce models (B2B, B2C, D2C) based on market and consumer needs, while focusing on developing e-commerce human resources and increasing investment in e-commerce [2] - Strengthening partnerships with local e-commerce platforms in importing countries can help save costs and quickly adapt to market demands [2]