Meta’s AI bets supercharge marketing efficiency — and costs

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Meta grew revenue 26% year over year to $51.24 billion in Q3, according to an earnings statement, beating analyst estimates on a key metric tied to its advertising business. Impressive momentum in advertising was attributed to the platform’s advancements in artificial intelligence (AI), which are keeping consumers engaged with apps like Facebook and Instagram fo ...