Venture(US:VEMLY) Sou Hu Cai Jing·2025-10-31 20:47Core Insights - The launch of the Longjian Wine Museum membership mini-program represents a significant advancement in digital marketing and sales channels for the wine industry in Luzhou, Sichuan [1][3] - The platform aims to integrate education and industry, providing students with real-world opportunities in online operations, brand promotion, and user experience optimization [3][6] Group 1 - The mini-program leverages the WeChat ecosystem and social networking effects to create an efficient digital pathway from brand awareness to sales conversion [1] - It enhances online and intelligent member services, integrating product display, cultural dissemination, interactive experiences, and personalized recommendations [3][6] - The initiative is part of a broader strategy to create a new consumption scene that combines wine commerce with cultural and entertainment experiences [3] Group 2 - The platform is developed by a wholly-owned company of Luzhou Vocational and Technical College, focusing on digital entrepreneurship for college students [3] - The Longjian Wine Museum, located in the "Hometown of Original Liquor," spans approximately 170 acres and serves as a practical education and training center [6] - The center aims to produce 1,000 tons of high-quality liquor annually and store 2,000 tons, establishing a new benchmark for the domestic and international distilled liquor industry [6]