Zhong Guo Jing Ying Bao·2025-10-31 20:54Core Viewpoint - The article discusses the recent trend of automotive companies in China, such as Xiaomi, Li Auto, and NIO, launching subsidy plans to mitigate the impact of the upcoming reduction in the new energy vehicle (NEV) purchase tax, which is set to be halved in 2026. This strategy aims to secure consumer demand and stabilize cash flow amid changing policies and production challenges [3][4][5]. Group 1: Policy Changes and Industry Response - The NEV purchase tax exemption will continue until 2027, but the reduction will gradually adjust, with a full exemption until 2025 and a 50% reduction from 2026 [3][4]. - Automotive companies are implementing "purchase tax subsidy" plans to lock in orders before the tax changes take effect, with the aim of stabilizing production and cash flow [4][5]. - The Chinese automotive market is expected to see significant growth, with predictions of a 7% year-on-year increase in retail sales, reaching 24.5 million units in 2023 [3][11]. Group 2: Company Strategies and Market Dynamics - Companies like Xiaomi and Li Auto are offering subsidies that cover the purchase tax for vehicles ordered by the end of 2025, which will be delivered in 2026, effectively allowing consumers to benefit from the current tax exemption [5][6]. - The push for these subsidy plans is linked to the need for companies to manage production ramp-up and long delivery times, as well as to counteract potential consumer hesitation due to increased costs from the tax changes [7][8]. - The fourth quarter is traditionally a peak sales period, and companies are intensifying promotional efforts to meet annual sales targets, with expectations of increased market activity [9][10]. Group 3: Market Performance and Future Outlook - In the first nine months of 2023, the automotive industry in China saw production and sales growth of 13.3% and 12.9%, respectively, with NEV sales reaching 46.1% of total new car sales [11][12]. - The industry aims for a total vehicle sales target of approximately 32.3 million units in 2025, with NEV sales projected to reach around 1.55 million units, reflecting a 20% year-on-year increase [11]. - The introduction of stricter technical requirements for NEVs is expected to drive companies to accelerate promotions and clear out lower-range inventory in anticipation of the new regulations [10].