Core Insights - Game IP has become a new cultural symbol favored by Generation Z, integrating deeply with tourism destinations to provide immersive experiences [1] - On the 14th China Tourism Day, searches related to game IP and cultural tourism increased by 230% compared to regular days, with over 100 million discussions on social media platforms [1] - Various regions hosted game IP-themed cultural tourism activities, attracting up to 50,000 visitors on that day, a 180% increase from normal [1] Industry Trends - The China Tourism Research Institute's report indicates that players who game 3 to 5 times a week travel more than 3 times a year [1] - A significant 88% of game users expressed willingness to participate in offline experiential activities [1] Event Highlights - The program "Z Generation Please Answer" explored popular game IP-themed city offline activities in Guangzhou Yongqingfang, showcasing how gaming ignites youthful consumption in cultural tourism [1]
Z世代请回答 | 游戏如何让年轻人为文化“氪金”
2 1 Shi Ji Jing Ji Bao Dao·2025-10-31 23:32