Sou Hu Cai Jing·2025-11-01 01:17Core Insights - The article emphasizes the importance of user operations in transforming casual users of Unicom data cards into loyal customers by enhancing their overall experience and emotional connection with the brand [3][4]. User Operations - User operations involve strategies and interactions that make users feel satisfied with their data card, encouraging long-term use and recommendations to others [3]. - The primary goal of user operations is not just to sell more cards but to reduce user churn, increase user activity, and enhance the lifetime value of users [4]. Trends in 2025 - The article outlines three major trends for Unicom data card operations in 2025: 1. Transitioning from a "price war" to a "service value war," where companies focus on improving service experiences rather than competing solely on price [9]. 2. Emphasizing "localization" and "scenario-based" operations to cater to specific user needs, such as those of students or gig workers [9]. 3. Utilizing digital tools and data-driven decision-making to anticipate user needs and provide proactive services [9]. Practical Strategies - Several actionable strategies are suggested to enhance user satisfaction and retention: - Create an exceptional onboarding experience for new users [7]. - Establish a transparent communication system to build trust [7]. - Develop a sense of community among users to increase brand loyalty [8]. - Implement effective wake-up and recall mechanisms for inactive users [11][14]. Insights on User Retention - Data indicates that focusing on long-term value rather than short-term gains can significantly improve user retention rates, with a 45% higher retention rate in the 13th month for companies prioritizing user operations [13]. - The average referral rate for users engaged in effective operations can reach 31%, highlighting the value of genuine user experiences [13].