CTG DUTY-FREE(SH:601888) Sou Hu Wang·2025-11-01 02:23Core Insights - The article highlights the shift in consumer behavior towards "health consumption" from being a selective choice to a necessity, driven by a joint initiative from multiple government departments [1][9] - China Duty Free Group (CDFG) is adapting to this trend by transforming from a "tourism retail" model to a "health lifestyle service provider," leveraging its global supply chain to create its own health brand, "CDFG Health" [1][9] Group 1: Market Trends - The health consumption market is evolving, with a structural change in consumer demographics becoming a core driver for industry innovation [3] - The "2024-2025 CDFG Consumption White Paper" identifies nine core consumer groups, with the 60+ "Silver Enjoyment Group" showing a strong demand for health products that are convenient and of guaranteed quality [3][5] - Younger consumers are also increasingly health-conscious, emerging as a new force in health and wellness consumption [3] Group 2: Product Development - CDFG Health is building a comprehensive health product matrix that caters to all age groups, emphasizing "quality selection and health accessibility" [5] - The brand sources high-quality ingredients globally and collaborates with nutritionists to create modern health solutions, addressing the convenience issues of traditional health products [5] - The product range includes ready-to-eat bird's nest, portable ginseng drinks, and dietary supplements, designed to meet diverse health needs at affordable prices [5] Group 3: Marketing and Engagement - CDFG Health has partnered with MMA champion Zhang Weili as the brand's first ambassador to enhance consumer engagement through immersive marketing activities [6][8] - The "Weili Lifestyle Exploration Journey" pop-up store in Haikou International Duty-Free City serves as an interactive space for consumers to experience the "light nourishment" lifestyle [6][8] - The brand aims to connect with consumers through live interactions and events, promoting the integration of health concepts into everyday life [8] Group 4: Strategic Vision - CDFG Health is committed to a strict quality control system, ensuring that every aspect from ingredient selection to product formulation meets high standards [9] - The initiative aligns with national strategies and responds to consumer upgrades, positioning CDFG as a leader in the health consumption sector [9][10] - Future plans include further integration of health with cultural tourism and sports, expanding the reach of the "light nourishment, happy life" philosophy [10]