HEILAN HOME(SH:600398) Zheng Quan Ri Bao Zhi Sheng·2025-11-01 03:36Core Insights - The domestic consumption market is experiencing a mild recovery, with the textile and apparel industry maintaining resilience supported by domestic demand and structural upgrades [1][2] - In the first three quarters of 2025, HLA achieved a revenue of 15.599 billion yuan, a year-on-year increase of 2.23%, and a net profit attributable to shareholders of 1.816 billion yuan, up 3.86% [1] Company Performance - HLA's brand matrix covers a full range of categories including men's, women's, children's, professional, and sportswear, creating an "all-family wardrobe" ecosystem [1] - The company has upgraded its product styles through four major trends: "New National Trend, New Street Trend, Light Business, and Light Sports," launching products like the Mo Yu lightweight skin coat and the Lan Yue series [1] - HLA's online business generated a main operating income of 3.093 billion yuan in the first three quarters of 2025, driven by precise marketing strategies [2] Store Expansion and Market Coverage - As of September 30, 2025, HLA had a total of 7,241 stores, with 2,220 direct-operated stores accounting for 30.66% [2] - The offline stores are distributed across 31 provinces, covering over 80% of counties and cities, and the company is expanding into Southeast Asian markets [2] Multi-Brand Collaboration - HLA's other brands achieved a total revenue of 2.413 billion yuan in the first three quarters, reflecting a year-on-year growth of 37.19% [2] - The professional clothing segment, particularly the group purchase customization business, generated 1.882 billion yuan, marking a 28.75% increase [2]