Netflix just pulled out the oldest trick in the book to juice its stock

Core Points - Netflix announced a 10-for-1 stock split, providing shareholders with nine additional shares for every one they own as of November 10, with new shares trading starting November 17 [1][4] - The stock split aims to make shares more accessible to employees participating in the stock option program, without altering the company's valuation or fundamentals [2] - Netflix shares have increased over 40% since the beginning of the year, with a 2% rise in after-hours trading following the stock split announcement [3] Company History - This marks the third stock split for Netflix, following splits in 2004 and 2015, a common practice among successful companies [4] - Other companies, such as Amazon and Nvidia, have also recently executed stock splits, indicating a trend among high-performing firms [4]