美的集团(000333)：龙头业绩逆势稳健 提质升级成长无虞

Core Viewpoint - Midea Group reported a robust revenue growth in Q3, driven by external sales recovery, significant contributions from emerging regions and OBM, and strong performance in ToB business. The company is improving profitability through digital transformation and is expected to further enhance growth potential by deepening global manufacturing layout and channel transformation, solidifying its long-term competitive advantage [1] Event Summary - For Q1-Q3 2025, Midea Group achieved total revenue of 363.06 billion yuan, a year-on-year increase of 13.82%. The net profit attributable to shareholders was 37.88 billion yuan, up 19.51%, and the net profit after deducting non-recurring items was 37.14 billion yuan, an increase of 22.26%. In Q3 alone, the company reported revenue of 111.93 billion yuan, a 10.06% year-on-year growth, with a net profit of 11.87 billion yuan, up 8.95%, and a net profit of 10.91 billion yuan after deductions, increasing by 6.95% [1] Revenue Review - The company's external sales showed strong growth momentum, with ToB business performing exceptionally well. In the first three quarters, total revenue reached 363.06 billion yuan, reflecting a 13.82% year-on-year increase, while Q3 revenue was 111.93 billion yuan, marking a 10.06% growth [2] Profitability Analysis - In Q3, the net profit attributable to shareholders was 11.9 billion yuan, a 9% year-on-year increase, while the net profit after deductions was 10.9 billion yuan, up 7%. The gross margin was 26.74%, an increase of 0.32 percentage points, and the net profit margin was 10.56%, a decrease of 0.10 percentage points. The improvement in profitability is attributed to effective cost reduction and efficiency enhancement measures [3] Future Outlook - The ToB business is expected to be the core growth driver, contributing significantly to revenue and structural optimization. The company is entering a phase of scaled growth in ToB, with strong resilience across various segments. Future investments in new energy storage, smart buildings, and industrial robotics are anticipated to further increase the revenue share of ToB business, serving as a buffer against cyclical fluctuations in the ToC industry [3] Global Manufacturing and Channel Transformation - Midea Group is enhancing its global manufacturing and localized operations to build an efficient risk-resistant supply chain. The company is implementing a "regional supply for regional demand" model and leveraging local consumer insights to strengthen product innovation and channel development. The ongoing improvements in global capacity networks and localized operational capabilities are expected to increase the overseas revenue share [4] - The company is also advancing channel transformation to upgrade operational efficiency and user experience. By focusing on a "direct-to-user" strategy, Midea is reshaping the entire value chain process from orders to logistics and service feedback, enhancing operational efficiency and flexibility in pricing strategies [5]