Bei Ke Cai Jing·2025-11-01 08:52Core Insights - Meituan Flash Purchase has launched the "Brand Official Flag Lightning Warehouse," allowing brands to set up official flagship stores and providing infrastructure for instant retail [1][2][3] - This initiative represents a significant innovation in the retail sector, expanding from traditional retail brands to purely online e-commerce brands [1][2] - Deloitte's report indicates that traditional offline retail in China is expected to underperform by 2025, while instant retail is rapidly growing, highlighting the need for innovation in retail operations [1][2] Group 1: Brand Collaboration and Expansion - Over a hundred brands, including Sony PlayStation, JBL, and L'Oreal, have already joined the "Brand Official Flag Lightning Warehouse," which has been piloted in major cities like Beijing and Shanghai [2][3] - The initiative aims to transform traditional retail spaces into experience centers while enhancing online presence for brands [2] - The "Brand Official Flag Lightning Warehouse" is seen as a crucial step for brands to upgrade their retail channels and adapt to changing consumer behaviors [2][3] Group 2: Future Prospects and Market Strategy - Meituan Flash Purchase plans to expand the "Brand Official Flag Lightning Warehouse" to thousands of brands across various categories, including electronics, beauty, and household goods [3] - The company is responding to a growing demand from brands for collaboration in instant retail, aiming to facilitate their entry into this market [3] - During the upcoming Double 11 shopping festival, these brands will leverage the new model to participate in both online and offline sales channels [3]