Bei Ke Cai Jing·2025-11-01 09:07Core Viewpoint - The home appliance industry is experiencing a divergence in performance among major players, with Midea Group and Haier Smart Home showing stable growth, while Gree Electric is facing pressure and a decline in performance in the third quarter of 2025 [1][4]. Group 1: Company Performance - Midea Group reported a revenue of 363.06 billion yuan, a year-on-year increase of 13.82%, and a net profit of 37.88 billion yuan, up 19.51% [5]. - Haier Smart Home achieved a revenue of 234.05 billion yuan, with a growth of 9.98%, and a net profit of 17.37 billion yuan, increasing by 14.68% [5]. - Gree Electric's revenue was 137.18 billion yuan, down 6.50%, and its net profit was 21.46 billion yuan, a decrease of 2.27% [5]. Group 2: Market Trends - The home appliance industry (excluding 3C) saw a retail sales figure of 198.8 billion yuan in Q3 2025, a year-on-year decline of 3.2%, while the total retail sales for the first three quarters reached 670.1 billion yuan, up 5.2% [4]. - The air conditioning market is experiencing intense competition, leading to price wars among brands, with Midea leveraging its Hualing brand and Haier promoting its Tongshuai brand [3][11]. Group 3: Business Strategies - Midea Group's B-end business is outperforming its C-end business, with a 18% growth in ToB revenue compared to 13% in ToC [7]. - Haier Smart Home is deepening its multi-brand strategy, with high-end brand Casarte growing by 18% and Leader brand revenue increasing by 25% [8]. - Gree Electric is expanding its non-air conditioning product lines and has launched new brands targeting the price-sensitive market segment [15]. Group 4: Future Outlook - Analysts expect Midea's humanoid robots to enter offline commercial settings in the second half of the year, focusing on enhancing operational capabilities [10]. - Xiaomi is planning to become a leading brand in the home appliance sector within five years, aiming for a significant market share in air conditioning [14].