Zhong Guo Jing Ying Bao·2025-11-01 10:19Core Insights - The pickup truck market in China is experiencing a significant transformation, particularly with the rise of new energy pickups, which have shown remarkable growth in sales and market share [1][2][4] Group 1: Market Performance - In September 2025, the pickup truck market sold 46,000 units, representing a year-on-year decline of 2% but a month-on-month increase of 15%, maintaining a mid-to-high level compared to the past five years [1] - From January to September 2025, total pickup truck sales reached 432,000 units, marking an 11.2% year-on-year increase [1][6] - New energy pickups sold 4,000 units in September 2025, a year-on-year increase of 104% and a month-on-month increase of 31%, with cumulative sales of 54,000 units from January to September, reflecting a staggering growth of 440% [1][2] Group 2: Market Dynamics - The market for new energy pickups is expected to grow rapidly to meet domestic and international demand, driven by government policies that have eased restrictions on urban access for pickups [1][2] - The "one super, three strong" market structure continues to dominate, with Great Wall Motors leading with nearly 50% market share, followed by Jiangling Motors, Zhengzhou Nissan, and Jiangxi Isuzu [4] - The export of pickups has outperformed domestic sales, with exports accounting for 56% of total sales in September 2025, indicating a strong competitive position for Chinese pickups in international markets [6] Group 3: Regional Insights - The Southwest and Northwest regions account for 44.4% of the overall pickup truck demand, with major cities including Chongqing, Chengdu, Shenzhen, Urumqi, Beijing, and Pu'er leading in sales [3] - Different regions show varying preferences for pickup types, with the western regions favoring diesel and traditional pickups, while eastern cities like Shenzhen exhibit strong demand for new energy pickups [2]