首款全景相机3个月拿下近半市场，大疆为何总能赢？

Core Insights - A report by JQ Consulting highlights significant changes in the global action camera and panoramic camera market, indicating a restructuring of market dynamics [1][2] - DJI's revenue share in the global action camera market is projected to reach 66% by Q3 2025, while its first panoramic camera, Osmo 360, captured 49% of the market share in China within three months of launch, achieving a global share of 43% [2][3] - DJI is evolving from a single-product company to a platform company driven by core imaging technology, leveraging its technological reuse and continuous innovation capabilities [1][3] Market Dynamics - The panoramic camera market was previously dominated by other players until DJI's entry with Osmo 360, which quickly changed the competitive landscape [2][4] - In the action camera segment, GoPro's market share has decreased to 18% as DJI's Osmo Action series has gained a significant foothold, achieving a global revenue share of 66% [2][14] Technological Advancements - DJI's success in the ground market is attributed to its ability to reuse technology, which has been underestimated in the industry [1][3] - The Osmo 360 features native 8K resolution and a new square high-dynamic image sensor, showcasing DJI's long-term investment in sensor customization and image processing technology [8][18] - DJI's stabilization technology, derived from its drone flight control systems, has been effectively applied to consumer-grade cameras, enhancing user experience [8][15] Competitive Landscape - The competition in the consumer electronics sector remains intense, with DJI leading in market share but facing ongoing competition [2][20] - DJI's entry into the panoramic camera market has shifted the focus back to the core attributes of imaging tools, such as image quality and stability [8][20] Strategic Evolution - DJI's transition from a drone-centric company to a comprehensive imaging technology platform is marked by successful product launches like Osmo Pocket and Osmo Action, which address consumer needs effectively [17][20] - The company's ability to leverage its technological platform allows for cost-effective innovation and rapid market adaptation, contrasting with competitors who must invest heavily in single-product development [18][19]