京东适老商品成交用户同比增长228%

Core Insights - JD.com recently held its 6th Elderly Care Shopping Festival and launched the "2025 Aging-Friendly Home Life Blue Book," which outlines the real pain points and core needs of the elderly in seven life scenarios: daily living, bathing, transportation, cooking, household chores, entertainment, and safety [1] Group 1: Market Trends - JD.com's supply of aging-friendly home products has increased by over 100% year-on-year [1] - The company has expanded its aging-friendly product categories to 87, covering over 3,000 brands [1] - The number of users purchasing aging-friendly products on JD.com has grown by 228% year-on-year [1]