Midea Group(SZ:000333) Xin Lang Cai Jing·2025-11-01 12:31Core Viewpoint - Midea is focusing on user value rather than the concept of "ecosystem," emphasizing the integration of smart home, smart cars, and smartphones to meet user needs across different spaces and scenarios [1][2]. Group 1: Midea's Strategy - Midea is implementing a dual-brand strategy with COLMO and Midea to create deep smart home integration, aiming to connect users across various environments [1]. - The concept of "human-vehicle-home integration" is not unique to Xiaomi but is seen as a direction for the development of the Internet of Things (IoT) [4]. - Midea has conducted extensive research on user needs for connectivity between smartphones, cars, and traditional homes, indicating a demand for seamless integration [2]. Group 2: Industry Context - The "human-vehicle-home" concept has been referenced by other companies, including Huawei, which emphasizes its HarmonyOS in its smart living solutions [4]. - Midea is a member of the Matter protocol, which aims to standardize connectivity across various smart devices, and has already launched products supporting this protocol [4]. - According to Omdia, the number of devices supporting the Matter protocol is expected to increase by 300% in 2024, with the average number of connected devices in homes rising from 6 to 9-10 [4]. Group 3: Midea's IoT Development - Midea established its IoT research lab in 2013 and has progressed through three phases of smart home development, from single-device control to a unified IoT platform [5]. - The current phase focuses on an integrated solution centered around AI, with the Midea app connecting over 1.259 billion devices and having more than 1.159 billion registered users [5]. - Midea plans to expand its connectivity efforts with smartphone and automotive companies to enhance integration beyond the home environment [5].