Americans Don’t Want To Buy Branded Biscuits, Says Jim Cramer About Mondelez (MDLZ)

Core Insights - Mondelez International, Inc. (NASDAQ:MDLZ) reported $9.74 billion in revenue, surpassing analyst expectations, but projected a 15% drop in full-year EPS, up from a previous estimate of 10% [2] Group 1: Financial Performance - The company achieved revenue of $9.74 billion, exceeding analyst estimates [2] - Full-year EPS is expected to decline by 15%, which is a revision from the earlier estimate of a 10% decline [2] Group 2: Market Trends - Jim Cramer highlighted a shift in consumer behavior, noting that price-conscious Americans are opting for value over branded products, particularly in the biscuit category [2] - Cramer pointed out that consumers can purchase a Costco biscuit for one-third the price of a Mondelez biscuit, indicating a trend towards more economical choices [2]