华住推出新品牌“全季大观”

Core Insights - Huazhu Group launched a new brand "All Seasons Grand" at the 2025 Huazhu Partners Conference, integrating Eastern aesthetic travel experiences into its existing All Seasons hotel framework [2] - The founder and chairman, Ji Qi, introduced the concept of three markets in the Chinese hotel industry, highlighting distinct characteristics of developed markets, provincial capital markets, and county markets [2][3] Market Analysis - From a regional perspective, the Chinese hotel market exhibits clear gradient characteristics, with the county market showing a low chain hotel penetration rate below the national average, indicating significant growth potential [2] - Infrastructure in these markets is rapidly improving, and there is a noticeable trend of consumption upgrading, creating a favorable external environment for hotel investments [2] Consumer Behavior - The analysis of consumer capacity reveals three parallel markets: luxury consumption, middle-class consumption, and budget consumption, with the middle-income group driving high-quality development in the hotel industry [2] - The new generation of consumers has diverse and personalized demands, focusing not only on basic accommodation functions but also on experiential and aesthetic values [2] Demographic Insights - Observing age demographics, the youth market (18-35 years), middle-aged market (36-59 years), and senior market (60 years and above) display distinctly different consumption characteristics [3] - The younger generation, raised in affluent environments with good education and international exposure, has higher aesthetic demands for hotel products, significantly altering the competitive landscape of the hotel industry [3] Future Goals - Huazhu aims to lead with its brands over the next 20 years, aspiring to be a top player in each market segment and to make "Chinese service" resonate globally [3] - The vision is to transform hotels into significant "beautiful spaces" that enhance travel experiences, rather than merely serving as places to stay when away from home [3]