酒鬼酒2025前三季净亏980万 营收净利连续三年双降

Core Insights - The company reported a net loss of 9.81 million yuan for the first three quarters of 2025, marking a shift from a profit of 56.49 million yuan in the same period last year [1] - Revenue for the first three quarters was 760 million yuan, a year-on-year decline of 36.21%, while the third quarter revenue was 198 million yuan, showing a slight increase of 0.78% compared to the previous year [1] - This marks the third consecutive year of declining revenue and net profit for the company, despite a slight improvement in the third quarter [1] Company Performance - The company attributed its performance to the ongoing deep adjustment period in the liquor industry and intensified competition [1] - The company implemented marketing strategies focused on key themes such as education, weddings, and sports events to drive sales, resulting in improved inventory levels across channels [1] - The company, originally established in 1956, is the largest industrial enterprise in Xiangxi Prefecture and operates major brands including "Xiangquan," "Jiugui," and "Neican" [1]