链动3+1：社交电商新范式，开启三方共赢新纪元

Core Insights - The article discusses the revolutionary changes brought by the "Chain Movement 3+1" model in social e-commerce, emphasizing the importance of innovative business models for project success [1][27]. Group 1: Challenges of Previous Model - The "Chain Movement 2+1" model faced significant issues, including unclear contribution recognition leading to resource wastage and a breakdown in the earnings chain [3]. - The frequent occurrence of "dead accounts" diluted the earnings of active users and weakened team cohesion [5]. - A rigid reward mechanism resulted in slow earnings growth for higher-level users and hindered lower-level users' progress, negatively impacting motivation [7]. Group 2: Innovations in Chain Movement 3+1 - The "Chain Movement 3+1" model shifts focus from merely acquiring new users to proactive management, with earnings transitioning from a hierarchical dependency to dynamic sharing [9]. - The "sliding mechanism" prioritizes performance distribution to the weakest team members when a user recommends a fourth new user, promoting resource fairness [9][13]. - A "repurchase mechanism" incentivizes users to complete specific repurchase tasks, with uncompleted rewards flowing into a platform bonus pool, thus enhancing user activity [11]. - The "relationship mechanism" redefines contribution and profit positions, allowing users to view their earnings in real-time, which boosts team motivation [13]. - The "rotation mechanism" triggers weekly changes in recommendation, contribution, and reward positions, breaking down hierarchical barriers and invigorating team dynamics [13]. Group 3: Reward System - The "Chain Movement 3+1" model features a multi-faceted reward system that includes direct recommendations, team size, peer competition, contribution value, and sliding rewards, addressing user needs throughout their lifecycle [15]. - Direct recommendation rewards offer 20% commission on the consumption amount of each successfully referred user, with higher referral numbers leading to increased earnings [17]. - Team size-based rewards grow exponentially with the number of team members, enhancing overall earnings [19]. - Peer competition is encouraged through both direct and peer-level rewards [21]. - Contribution-based rewards increase with higher contribution values, while sliding rewards are based on the number of sliding positions, promoting higher engagement [23][25]. Group 4: Ultimate Value of Chain Movement 3+1 - The success of the "Chain Movement 3+1" model lies in its "dynamic balance + shared benefits" logic, redefining operational rules in social e-commerce [27]. - Users transition from working for the platform to investing in their own growth, ensuring that efforts yield returns [28]. - Teams shift from a focus on mere user acquisition to proactive management, fostering positive interactions and collaborative success [29]. - The platform evolves from relying on subsidies to achieving self-driven growth, ensuring stable income and a healthy ecosystem for sustainable development [29].