Group 1: Consumer Behavior and Market Trends - The upcoming "Double Eleven" shopping festival is anticipated as a crucial opportunity for merchants amid a shift towards more rational consumer spending [1] - Consumers are already sensing a price drop in the market, indicating a competitive environment for retailers [1] Group 2: Home Appliances - A significant price reduction in home appliances is underway, supported by a government subsidy program totaling 690 billion yuan for appliance replacement [3] - The price of large appliances like refrigerators and washing machines can drop by over 1,000 yuan when combined with the subsidy [3] Group 3: Building Materials and Home Furnishings - The building materials and home furnishings sector is experiencing a price drop as unsold inventory from September and October is cleared in November [5] - Despite a month-on-month increase in sales, the year-on-year decline of 8% in the building materials market has led to heavy discounting by brands [5] - The government’s replacement policy also applies to furniture and bathroom products, providing consumers with additional savings [5] Group 4: Essential Goods - Prices for essential goods, including pork and vegetables, have begun to decline, with expectations for this trend to continue into November [5] - Supermarkets are likely to offer bulk discounts on staple items, with rice prices potentially dropping by around 10 yuan for a 5-kilogram bag [5] Group 5: Automotive Market - The automotive market is also seeing a price decline, with both fuel and electric vehicles experiencing price drops in the first three quarters of the year [6] - To meet annual sales targets, many car manufacturers are offering direct discounts and additional services, with some electric vehicle models seeing discounts of up to 30,000 yuan [6] Group 6: Consumer Electronics - The consumer electronics sector is preparing for significant discounts during the "Double Eleven" event, with some products expected to be available at up to 50% off [6] - Laptops and tablets will see enhanced value through additional store coupons during the sales period [6]
不出意外,11月起,中国或将迎来5大降价潮,建议大伙提前准备
Sou Hu Cai Jing·2025-11-01 18:40