Core Insights - The gold prices in China have shown significant discrepancies among different brands, with prices ranging from 920.8 yuan per gram for investment gold bars at Cai Bai to 1198 yuan per gram at high-end brands like Chow Tai Fook [1][3][5]. Price Discrepancies - On November 1, 2025, the price of gold at Chow Tai Fook was 1198 yuan per gram, while Lao Miao Gold was at 1193 yuan, and China Gold was at 1118 yuan, indicating a price difference of up to 80 yuan per gram among brands [1][5]. - Investment gold bars at Cai Bai were priced at 920.8 yuan per gram, closely matching the Shanghai gold spot price of 920.7 yuan per gram, while other brands like Chow Tai Fook and Chow Sang Sang priced their investment gold at 1058 yuan per gram [3][5]. Market Dynamics - The price variations are attributed to recent fluctuations in international gold prices, which peaked at 4381.21 USD per ounce on October 20, 2025, before dropping below 4000 USD by October 28 [5][11]. - High-end brands maintain higher price points to preserve brand value, while mid-range brands are reducing price gaps to attract price-sensitive consumers [7][13]. Consumer Behavior - Young consumers prioritize style and brand over price differences, while middle-aged consumers are more price-conscious, often comparing prices across multiple stores [13][15]. - The gold recovery market is also active, with buyback prices ranging from 900 to 910 yuan per gram, indicating a profit margin for those who purchased gold earlier in the year [8][10]. Sales Trends - Despite high gold prices, sales have increased by 15% compared to the previous year, as consumers are concerned about potential future price increases [10][15]. - The market is witnessing a clear segmentation, with high-end customers opting for premium brands and middle-income consumers gravitating towards more affordable options [13][15].