2025年10月31日金价更新：买金还是观望，我的实话实说

Core Viewpoint - The current gold price is approaching 1200 yuan per gram, reflecting a trend where gold is increasingly viewed as a financial asset rather than just jewelry [1][2][11]. Price Trends - Gold prices have been steadily increasing, with major brands like Chow Sang Sang and Lao Miao pricing around 1198-1199 yuan per gram, while local brands like Qilu Gold Store offer lower prices around 1086 yuan [2][5]. - The perception of value increases as prices rise, leading consumers to buy gold for both aesthetic and investment purposes [2][11]. Brand and Pricing Differences - Price variations among different brands are attributed to brand value, craftsmanship, and store positioning, with premium brands incorporating additional costs for design and service [5][6]. - For investment purposes, consumers are advised to choose options closer to raw material prices, such as gold bars, rather than ornate jewelry [6][11]. Investment Strategies - For those considering gold as an investment, a strategy of "buying in batches" is recommended to mitigate risks associated with price fluctuations [11]. - It is important to consider not just the price per gram but also the associated craftsmanship fees, which can significantly affect overall costs [11]. Market Sentiment - The current gold price reflects consumer confidence and the demand for tangible assets, with gold serving as a psychological safety net during economic uncertainties [11][13]. - Historical trends indicate that gold has maintained its value over time, making it a reliable asset for wealth preservation [11][13].