Hershey plans bold strategy amid disappointing Halloween sales

Core Insights - Hershey's candy sales are facing challenges despite the holiday season being traditionally profitable, with a noted slow start in Halloween sales attributed to the timing of the holiday [3][4] - The company is shifting focus to enhance consumer insights and digital marketing efforts, aiming to refine product offerings and pricing strategies year-round [4] - Hershey's strongest growth is now coming from its salty and savory snacks segment, indicating a shift in consumer preferences [6][7] Company Strategy - Hershey plans to invest in consumer insights to improve product mix, pricing, and packaging beyond just holiday seasons [4] - The company is enhancing digital marketing initiatives to drive growth and support creative collaborations, such as the Reese's Oreo partnership [4] Market Performance - Hershey reported a 5.6% year-over-year sales growth in its North America Confectionery segment for Q3 2025 [5] - The global candy market is valued at approximately $73.4 billion in 2025, with an expected annual growth rate of 4.6% through 2030, reaching $97.6 billion [7]