Core Insights - The "Su Super" league has become a significant cultural and sporting event, attracting over 2.118 million live spectators and 1.734 billion online views during the regular season, with social media topic views reaching 66.77 billion [1][5][19] - The league's success is attributed to its grassroots nature, which resonates with the public's needs and fosters community engagement [5][20] - The integration of local culture and community spirit into the league has created a strong emotional connection between the teams and their respective cities [12][21] Group 1: Community Engagement - The league features a diverse range of participants, with over 65% of players coming from everyday professions such as delivery workers and students, which helps bridge the gap between football and the general public [4][19] - The "Su Super" league has fostered community unity, as exemplified by players like Dai Hu, a village leader who has used the league to promote sports among local youth [3][21] - The league's affordable ticket prices and local cultural events have made it accessible and appealing to a wide audience, enhancing community participation [7][17] Group 2: Cultural Significance - The league has successfully incorporated local cultural elements, with each of the 13 participating cities fielding its own team, thus igniting local pride and cultural resonance [12][20] - The "Su Super" league has become a platform for cultural exchange, showcasing regional culinary traditions and fostering a sense of belonging among fans [12][21] - The league's ability to generate cultural content and engage fans through social media has amplified its reach and popularity [19][21] Group 3: Economic Impact - The "Su Super" league has created a "ticket root economy," where a single ticket can stimulate an average of 7.3 yuan in additional local spending, demonstrating its economic impact [17] - The league's events have led to increased local consumption and tourism, contributing to the overall economic vitality of the regions involved [17][21] - The successful model of "Su Super" has inspired similar leagues across various provinces, indicating a growing trend in community-based sports events [19][20]
从群众中来,到群众中去!
Ren Min Wang·2025-11-02 01:08