“苏超”启示录③ 从群众中来，到群众中去！

Core Insights - The "Su Super" event has become a significant cultural phenomenon, attracting over 2.118 million live spectators and 1.734 billion online views during the regular season, with social media discussions reaching 66.77 billion views [1][5][19] - The grassroots nature of "Su Super" is a key factor in its popularity, with over 65% of the 516 participating players coming from everyday professions, fostering a strong emotional connection between the event and the community [4][5][19] - The event has successfully integrated local culture and economic activity, with ticket stubs being utilized for discounts and promotions, leading to a reported 7.3 times increase in surrounding consumption for every 1 yuan ticket sold [17][19] Group 1: Community Engagement - "Su Super" emphasizes community involvement, with players like Dai Hu, a village leader, using their roles to promote unity and sports among local youth [3][4] - The event has sparked a sense of local pride and cultural identity, with teams representing different cities in Jiangsu, enhancing community spirit and engagement [12][20] Group 2: Economic Impact - The "ticket root economy" has been developed, allowing fans to use their tickets for various discounts, thus stimulating local consumption and economic activity [17][19] - The integration of cultural elements into the event has shown a positive correlation between cultural engagement and economic growth, with Jiangsu's rich cultural heritage playing a significant role [13][14] Group 3: Future Prospects - The success of "Su Super" has inspired similar events in other provinces, indicating a growing trend in grassroots sports leagues across China [19][20] - Plans for the second season of "Su Super" are already underway, with a focus on enhancing the event's uniqueness and quality [21]