李宁们双十一猛打折去库存

Core Insights - The "Double Eleven" shopping festival has intensified competition in the sports market, with major brands offering significant discounts to attract consumers [1][11] - Nike leads the sales rankings on Tmall, promoting discounts with slogans like "Not just 50% off," while other brands like Adidas and Anta are also heavily discounting their products [1][2] Discount Strategies - Nike's flagship model, Vaporfly 4, is priced at approximately 1409 yuan after discounts, with a discount rate of about 8.3% on Taobao and 20% on JD [7][8] - Adidas's Adios Pro4 shows weaker discounting, with rates around 9.1% on Taobao and 9.3% on JD, while remaining at full price on Douyin [7][8] - Anta's C202 6Pro and Li Ning's Feidian 5 Elite offer more substantial discounts, with rates of 8.5% and 6.9% respectively, indicating a trend of greater discounts from domestic brands [8][9] Market Performance - Overall, domestic brands appear to be offering more significant discounts compared to international competitors like Nike and Adidas, which are struggling to maintain their market positions [9][11] - Li Ning reported a decline in retail sales, while Nike's revenue in Greater China fell by 10% to 1.512 billion USD [11][12] - Adidas experienced a 10% revenue growth in Greater China, but still faces pressure as its growth rate has slowed [11][12] Competitive Landscape - The market share of Adidas in China has decreased from 15% in 2021 to 8.7% in 2024, while Nike's share has also declined but remains the highest at 16.2% [12] - Anta and Li Ning have seen slight increases in market share, indicating a shift towards domestic brands [12] - The intense discounting strategies reflect the pressure on major brands to maintain sales amidst a challenging market environment [13][15]