Core Insights - China remains the world's largest toy producer and exporter, with Guangdong Shantou Chenghai holding a 60% share of the global toy market [1] - Despite not being the traditional peak export season, local companies are still experiencing high shipping volumes to meet demand for the Christmas sales season [3][4] Group 1: Export Trends - The export business of a toy factory in Shantou Chenghai accounts for over 70% of its operations, with an expected 30% increase in shipment volume compared to last year due to extended busy periods [4][6] - The ongoing export season has led to a new order cycle for the following year, with companies working overtime to fulfill orders despite earlier international challenges [6][10] Group 2: Market Dynamics - There is a growing interest from overseas buyers in toys with independent IP brands, indicating a shift towards Chinese original IP as a new growth point in international markets [7][9] - The trend of "chasing new products" among overseas clients is particularly strong in Southeast Asia, with the speed of new product launches nearly doubling compared to last year [9] Group 3: Supply Chain and Innovation - Companies are enhancing their supply chain management capabilities, with advanced storage solutions and automation to meet increasing order demands [12] - The toy market is experiencing a wave of smart toys, with AI-driven products gaining significant attention from international buyers [13][15] Group 4: Competitive Landscape - Domestic AI toys are competitively priced, starting at a few hundred yuan, compared to similar international products priced above 3000 yuan, providing a strong advantage in the global market [17] - The global AI toy market is projected to grow from $18.1 billion in 2024 to $60 billion by 2033, with a compound annual growth rate of approximately 14% [19]
外贸一线观察 | 中国玩具海外“爆单” 企业开启“年末冲刺”模式
Yang Shi Wang·2025-11-02 07:05