Bei Jing Shang Bao·2025-11-02 07:09Core Insights - The October delivery data from various new energy vehicle manufacturers indicates a significant divergence in performance among companies, with leading brands achieving record deliveries while others struggle [2][3][4]. Group 1: Delivery Performance - Leap Motor topped the delivery charts with over 70,000 units delivered in October, marking a year-on-year increase of over 84%, maintaining its position as the leading new energy vehicle brand for eight consecutive months [2]. - Hongmeng Zhixing followed closely with a record delivery of 68,200 units across all models in October [2]. - Xiaopeng and NIO both surpassed 40,000 units delivered, achieving historical highs with deliveries of 42,013 and 40,397 units respectively [2]. - NIO is expanding its multi-brand strategy, with the NIO brand delivering 17,143 units and the Ladao brand surpassing it with 17,342 units delivered [2]. Group 2: Declining Performance - Li Auto reported a decline in deliveries, with 31,767 units delivered in October, representing a year-on-year drop of 38% and a month-on-month decrease of 6.43% [3]. - Li Auto has faced five consecutive months of year-on-year sales declines since June, although the CEO noted strong demand for the new Li i6 model with over 70,000 orders [3]. Group 3: Traditional Automakers - Traditional automakers' new energy brands also showed strong performance, with Zeekr and Lynk & Co achieving a combined monthly sales of over 60,000 units, a year-on-year increase of 9.8% and a month-on-month increase of 20.5% [3]. - BAIC New Energy delivered over 30,000 units in October, marking a year-on-year increase of 112% and a month-on-month increase of 48.7% [3]. Group 4: Market Trends - The data indicates a trend of increasing advantages for leading brands, exacerbated differentiation among companies, and a reshaping of the market landscape [4]. - The favorable consumer environment, driven by traditional sales peaks and policy incentives, has allowed leading brands to effectively convert market demand into actual sales [4]. Group 5: Competitive Landscape - Differences in investment and outcomes in technology research, product innovation, and service enhancement among companies have led to varying product competitiveness [5]. - As the fourth quarter approaches, the product competitiveness and capacity release speed of new energy vehicle companies will be crucial in determining their annual rankings [5].