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“玩”转全球市场!排队15天也要等,国产AI玩具在海外卖爆了→
Sou Hu Cai Jing·2025-11-02 08:40

Core Viewpoint - The toy market is experiencing a wave of smart toys driven by artificial intelligence, attracting more overseas buyers, particularly in Chenghai, China [1][3]. Group 1: Market Trends - AI toys, including smart robotic dogs and desktop companion robots, have become one of the most sought-after categories at major toy exhibitions this year [3]. - A Spanish buyer noted the strong development momentum of AI toys this year, expressing significant interest in this sector [5]. Group 2: Product Development - AI toys are rapidly evolving, with products like pocket-sized AI robots that utilize emotional recognition and action simulation technologies to enhance interactive experiences [9]. - Companies have launched multiple AI toy products this year, with a desktop robot featuring "strong AI interaction" gaining market recognition and being exported in small batches to countries like Japan, South Korea, Russia, and the UK [9]. Group 3: Competitive Landscape - The CEO of Guangdong Qunyu Interactive Technology Co., Ltd. highlighted a surprising demand for AI toys, with customers willing to wait for pre-orders even for 15 days due to supply shortages [11]. - The price of similar AI toys overseas is generally above 3,000 RMB, while domestic products start at only a few hundred RMB, giving Chinese AI toys a strong competitive edge in the international market [13]. Group 4: Market Potential - The global market for AI toys is projected to grow significantly, with estimates suggesting an increase from $18.1 billion in 2024 to $60 billion by 2033, according to IMARC [15]. - The president of the Shenzhen Toy Industry Association stated that advancements in AI technology in China, along with controlled costs in AI models, computing power, and hardware, will lead to a significant transformation in the toy industry [17].