这个双十一，超低价名酒少了

Group 1 - The core viewpoint of the article highlights the ongoing price war in the Chinese liquor market during the "Double Eleven" shopping festival, with a notable decline in promotional intensity compared to previous years [2][3][9] - Major liquor brands such as Moutai, Wuliangye, and Xijiu have adopted a more aggressive stance, emphasizing authorized sales channels to combat unauthorized sales and protect their pricing strategies [3][9][11] - The overall performance of the liquor industry has been declining, with third-quarter reports showing collective downturns for most brands, prompting companies to take action to stabilize prices and support their distributors [3][10][11] Group 2 - E-commerce platforms have shown varied promotional strategies for liquor during "Double Eleven," with Tmall maintaining significant investment while other platforms like Meituan have reduced their promotional efforts [5][6] - The price of major liquor products has increased on some platforms compared to previous promotional periods, indicating a shift in pricing strategies and a reduction in aggressive discounting [5][6][9] - The decline in consumer interest in liquor, as evidenced by lower search interest on platforms like Baidu, has contributed to the downward pressure on prices and the need for brands to reinforce their pricing integrity [9][10][11]