Sou Hu Cai Jing·2025-11-02 11:00Core Insights - Starbucks CEO Brian Niccol's turnaround plan is showing results as global same-store sales increased by 1% in the latest quarter, ending a six-quarter decline [1] - The "Return to Starbucks" initiative focuses on enhancing customer experience, aiming to re-establish Starbucks as a "third space" outside of home and office [1] Financial Performance - The latest quarterly report indicates that Starbucks received the highest customer ratings in five years, and customer complaints decreased by 10% since the introduction of the "Green Apron Service" reform plan [2] - Despite positive signs, the company's operating profit margin has declined, raising concerns among investors about the significant investment and slow progress of the store renovation plan [2]