7000亿巨头跌落神坛！海天酱油被消费者打回原形，还救得回来吗？

Core Viewpoint - The company "Haitian" has experienced a significant decline in market value, losing nearly 500 billion due to the "double standard" incident, raising questions about its future recovery [1][24]. Group 1: Market Value Decline - In 2021, Haitian's stock price peaked at 125.54 yuan, with a market value exceeding 700 billion [3]. - By April 2024, the stock price plummeted to 36.89 yuan, resulting in a market value around 200 billion, indicating a loss of nearly 500 billion in just three years [3][20]. Group 2: Double Standard Incident - In 2022, it was revealed that Haitian's soy sauce sold domestically contained additional food additives compared to the version sold internationally, which only included water, soybeans, salt, sugar, and wheat [5]. - This discrepancy led to public outrage, with consumers questioning why domestic products contained more additives [11][13]. Group 3: Consumer Trust and Response - Despite Haitian's explanations that its practices comply with domestic laws, consumer trust has not been restored, and many remain skeptical about the safety of its products [9][22]. - The company has attempted to launch new products and improve online sales channels, but these efforts have not significantly reversed the decline in stock price or market value [17][20]. Group 4: Competitive Landscape - Competitors like Qianhe Soy Sauce have capitalized on Haitian's troubles by introducing "zero additive" soy sauce, further eroding Haitian's market share [17][22]. - The increased availability of alternative brands has made it difficult for Haitian to regain its former market position, as consumers now have more choices [22]. Group 5: Lessons Learned - The incident highlights the importance of consumer perception regarding food safety, and Haitian's failure to adequately address the issue has led to a lasting impact on its brand reputation [24]. - The company is urged to learn from the "double standard" incident to avoid similar pitfalls in the future [24].