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今年前8个月海淀区广告业收入达987.26亿元
Sou Hu Cai Jing·2025-11-02 11:18

Group 1 - The 32nd China International Advertising Festival and the 34th Asian Advertising Conference concluded in Haidian, Beijing, attracting over 220 foreign representatives from more than 30 countries, with total participation exceeding 20,000 [1] - The event showcased over 30 cutting-edge technological achievements, including intelligent creative generation systems and AI-driven personalized advertising platforms [1] Group 2 - Haidian District has three core advantages in developing "AI + Advertising": a solid industrial and technological foundation with major tech companies like Douyin, Baidu, Tencent, and Xiaomi; a "technology + culture" integration that enhances the cultural value and dissemination of advertising content; and strong policy and service support, including talent introduction and innovation standards [3] - In the first eight months of 2025, the advertising industry in Haidian generated revenue of 98.726 billion, accounting for 40.2% of the city's total, indicating strong industrial clustering and development momentum [3] Group 3 - The "Tide Surging Zhongguancun: Haidian Welcomes Business Handbook" was introduced to address issues faced by enterprises in innovation and entrepreneurship, providing comprehensive information on policies, funding, and services [4] - The handbook includes 170 national, municipal, and district-level funding policies and over 300 specific contact points, aiming for streamlined access to resources for businesses [4] - Haidian has established a policy network that supports innovation-driven development and industry-specific growth, facilitating the full-cycle growth of enterprises from inception to maturity [4]