【西街观察】低价、流量与大主播，当“双11”没了老三样

Group 1 - The significance of "Double 11" has diminished, with platforms simplifying strategies and focusing on straightforward price reductions rather than complex promotional rules [1][2] - Major platforms are competing fiercely, leading to blurred boundaries in their market segments, while influencers face increasing pressure from both their commercial systems and platform GMV [1][2] - The traditional model of low prices, high traffic, and dominance of big influencers is failing, as the market shifts towards a more nuanced understanding of consumer needs and expectations [2][3] Group 2 - Consumers are becoming more discerning and rational about "Double 11," leading to a redefinition of the relationship between platforms, brands, and users [3] - The industry faces a critical question: beyond longer durations, lower prices, and higher GMV, what else can be done to enhance consumer experience? [4] - There is a need for innovation in shopping experiences, integrating technology and instant retail to streamline purchasing decisions and enhance brand and buyer collaboration [4]