Bei Jing Shang Bao·2025-11-02 12:39Core Insights - The competition in the instant retail sector is intensifying, with major players like Taobao and Meituan launching new initiatives to enhance supply chain efficiency and user experience during the "Double 11" shopping festival [1][4] Group 1: New Initiatives - Taobao Flash Purchase has launched a new convenience store brand, "Taobao Convenience Store," offering a "24-hour operation and 30-minute delivery" service [1][2] - Meituan has introduced the "Brand Official Flag Lightning Warehouse," expanding its offerings in categories such as electronics, beauty, and clothing [1][2] - Both companies are focusing on optimizing their inventory with well-known brands to attract consumers [1][4] Group 2: Market Dynamics - The instant retail market is seeing a shift towards brand resource competition, with Meituan collaborating with numerous brands to establish "Brand Official Flag Lightning Warehouses" [4] - Non-food retail categories on Taobao Flash Purchase have seen a 200% increase in order volume, with a 30% year-on-year growth in product variety [4] - Meituan's lightning warehouse count surpassed 50,000 in September, with plans to exceed 100,000 by 2027 [3] Group 3: Challenges and Competition - The influx of brands into the instant retail space has led to increased competition, making profitability more challenging for operators [6][7] - Operators face high costs related to inventory, rent, and delivery fees, often leading to losses on low-value orders [6] - The saturation of prime locations and the reliance on online promotion for visibility are significant hurdles for lightning warehouse operators [6][7]