以行践言，以终为始，朱江明「没画饼」

Core Insights - The article discusses how Leap Motor, under the leadership of founder Zhu Jiangming, has successfully navigated the competitive electric vehicle market by focusing on core technology and a steady growth strategy rather than aggressive marketing [4][6][23] Group 1: Company Strategy - Leap Motor has adopted a low-profile approach, emphasizing self-research and development, which has allowed it to capture a significant market share with models like C11 and C10 [4][6] - In October, Leap Motor achieved a sales record of 70,300 vehicles, marking an over 84% year-on-year increase, and has sold over 460,000 vehicles in the first ten months of the year [4][6] - The company has maintained a consistent sales lead among new energy vehicle manufacturers, with a focus on long-term stability rather than short-term gains [6][7] Group 2: Market Positioning - Leap Motor's strategy includes targeting lower-tier cities and markets, where competition is less intense and consumer needs align with its pricing [9][22] - The company has successfully implemented a dual strategy of pure electric and range-extended vehicles, which has attracted a broader customer base, including those with range anxiety [9][10] - Leap Motor's focus on practical consumer needs, such as affordability and reliability, has differentiated it from competitors that prioritize flashy marketing [7][9] Group 3: Financial Performance - Leap Motor's gross margin has improved significantly, rising to 14.1% in the first half of 2023, compared to negative margins in previous years [15][16] - The company reported a net profit of 30 million yuan in the first half of 2023, becoming the second new energy vehicle manufacturer to achieve profitability [20] - Leap Motor's founder has consistently increased his stake in the company, signaling confidence in its future performance [20] Group 4: Support and Environment - Leap Motor has received over 9 billion yuan in financial support from the Zhejiang government, which has been crucial during its early development stages [22] - The supportive market environment in Zhejiang has facilitated the growth of Leap Motor, allowing it to innovate and improve its product offerings [22][23] - The company has begun producing high-value components in-house, enhancing its competitive edge and operational efficiency [22][23]