溜溜果园为何急于上市

Core Viewpoint - Liuliu Fruit Garden Group Co., Ltd. is eager to enter the capital market, having submitted a new listing application to the Hong Kong Stock Exchange after a previous application expired. The company is under pressure to meet a deadline set by investors for an IPO [1][6]. Financial Performance - Liuliu Fruit Garden has shown steady revenue growth, with revenues of 1.174 billion yuan, 1.322 billion yuan, and 1.616 billion yuan from 2022 to 2024, and a revenue of 959 million yuan in the first half of 2025, representing a year-on-year growth of approximately 25% [3][4]. - Net profits for the same periods were 68.43 million yuan, 99.23 million yuan, and 148 million yuan, with a net profit of 106 million yuan in the first half of 2025, reflecting a year-on-year increase of 75.4% [3][4]. Gross Margin Trends - Despite revenue growth, the company's gross margin has declined from 38.6% in 2022 to 36% in 2024, and further down to 34.6% in the first half of 2025. The gross margins for core products, such as dried plums and western plums, have also decreased significantly [4]. - The gross margin for dried plums fell from 39.6% in 2022 to 32.9% in the first half of 2025, while western plums dropped from 36.7% to 30.7% in the same period. In contrast, the gross margin for plum jelly increased from 36.2% to 40.9% [4]. Sales Channel Shift - The company has shifted its sales channels towards snack specialty stores, with the revenue share from these stores rising from 1.1% to 35.3% between 2022 and the first half of 2025. Conversely, the revenue share from traditional distribution channels decreased from 74.5% to 31.2% [4]. Customer Concentration - The concentration of customers has increased, with the top five customers accounting for 43.7% of revenue in the first half of 2025, up from 12.7% in 2022. This high dependency on a few major clients poses potential risks to the company's revenue stability [5]. Investment Pressure - The urgency for the IPO is linked to a bet agreement with investors, which requires the company to go public or face significant financial penalties. The company has faced challenges in its previous attempts to list, including a withdrawal of its A-share application in 2019 due to revenue decline and short-term profit pressures [6][7]. Financial Strain - The company has experienced cash flow issues due to the substantial buyback payments required under the investment agreement, leading to a decrease in cash and cash equivalents from 78.05 million yuan at the end of 2024 to 42.43 million yuan in the first half of 2025 [8].